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| © 2000 - 2006 Peter Jelinic Jr. |
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| AdSense Calendar |
The AdSense team today announced AdSense Calendar (learn how to subscribe here)which interests me on two fronts.
Firstly it will be handy to follow as an AdSense publisher. The information on the calendar will include ‘monthly payment schedule, a record of AdSense blog posts, future |
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system maintenance periods, and upcoming events–all backdated to the beginning of April 2006.’
Secondly it’s one of the first uses of Google Calendar that I’ve seen interacting with a blog and it’s got me wondering what other uses bloggers could put Google Calendar to. |
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| More than ads: video on your site |
After our recent foray into video ads, there's been a lot of news and questions. So we thought we'd remind you that there are plenty of other ways you can leverage video to make your site more engaging for users, in addition to video ads.
By embedding Google Video content into your site, you can also add color to a story, illustrate complicated steps on a how-to page, or give content for a review (check out our new movie preview page). Recently, we made it much easier to let us host your content ย– you can upload from within your web browser and your videos will be available for your site within minutes. You'll also be able to get full reporting on any videos you've uploaded.
We've received feedback from publishers that adding video to your site is a great way to draw in more readers. It's easy to start: just find a video you like from Google Video or upload your own, then click on the embed link on the right side of any playback page to add it to your site.
Posted by Jon Steinback - Google Video Product Marketing
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| AdSense API beta |
AdSense have announced their API beta program today over at their blog.
They are only accepting publishers ‘whose sites receive a minimum of 100,000 daily page views’. I’m a little unclear if this means that the publisher’s total page views need to be over 100,000 or whether each site they want to use the API on have to have over 100,000 page views.
Full details here. |
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| How not to Get Banned from AdSense |
| Eric has a helpful post on ensuring you don’t get banned from AdSense and advises publishers to take the initiative with AdSense if anything abnormal is happening on their blog that might impact their account: |
‘It’s your job as an AdSense publisher to keep your nose clean. Keeping your nose clean means:
* If you notice suspicious clicks, report it.
* If you accidentally click your own ads (it happens), report it.
* If your site is suddenly featured on Slashdot, Digg, or some other high-traffic site, report it.
* If you know something (press release, review, etc.) is going to send a lot of traffic your way, report it.
* If you’re in doubt about anything, report it.’
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I would definitely agree with the first two and the last one but am not so sure about sudden increases in traffic. From my experience with AdSense they are pretty good at working out where your traffic comes from and if it’s a valid or invalid source. I guess to be safe you could shoot them an email but I know that I never have when I’ve been Dugg or Slashdotted and haven’t been questioned by AdSense.
Ultimately the way not to get banned from AdSense is to following the following tips from Google (the bold is their words, the rest is my comments): |
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| AdSense Video ads FAQ |
The AdSense team must have had a lot of questions sent to them about the new video ads that are appearing this week because their blog has a post titled Video ads: Your questions answered which - as the title suggestions tackles some of the many questions I’ve heard about them
Here’s a summary of the answers -
- Video ads don’t slow your site as Google hosts the ads
- Video ads never start playing by themselves and need a click to get going
- Publishers are paid for video ads in two ways depending upon the option the advertiser chooses. If they target your specific site you get paid per impression (every time the ad shows up) or if the ads are purely contextual you get paid per click (when your reader clicks through onto the landing page of the advertiser - ie NOT when they click to view the ad).
- They don’t guarantee that video ads pay more than text/image ads. They compete with other ads in an auction style bidding and the ad with the highest projected earnings will be played.
- Ads will be contextually relevant to your site only if the advertiser chooses ‘contextual’ mode. If they specifically target your site it may not be as relevant (although the advertiser would be stupid to target your site with an irrelevant ad)
- Video ads can be up to two minutes in length.
- You can watch ads on your own site by clicking the ‘play’ button. This is because clicking this button doesn’t pay you. However don’t click the ad itself or the advertisers URL as this is counted as a ‘click’.
- Ads are screened by AdSense before they are approved to ensure they fit within AdSense guidelines for what is appropriate.
- To have Video ads on your site you need to activate ‘image ads’ and use one of the rectangle or square formats
A few comments of mine:
- I’m still disappointed that publishers have no way of opting out of video ads without also disabling image ads
- I’m surprised that a ‘click’ (and therefore payment to publisher) is not counted when an advertisement is ‘played’. As a result we as publisher are providing space on our sites for advertisers to convey messages to our readers that we never get paid for. It would be like a TV station selling ads that they only get paid for when viewers actually go into a retail outlet. I can see the bind that AdSense are in but I can just imagine advertisers producing video ads that give all the information needed by readers without having to click and in effect getting free publicity.
What do you think about the Video ads from AdSense? |
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| AdSense Video Ads Launched |
AdWords have officially started allowing their US, Canadian and Japanese advertisers create video ads.
This should mean that we start seeing the first of them in the coming days as they are approved by the AdWords team.
Let us know if and where you spot them in action and what you think of them. |
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| AdSense adds International Referral Buttons |
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The AdSense blog has announce that they have now added international referral buttons to their referrals area.
This allows non English blogs to start using referrals in their own languages (I can count 23 or so languages currently supported).
There are definitely not as many button options available for non English speaking publishers as there are for ‘English US’ ones though - but it’s a step in the right direction (which is easy for me to say as an English speaker of course). |
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I’d be interested to hear the thoughts of non English speaking bloggers on this - what would you like to see from AdSense and other ad programs? Send a message to AdSense - you never know, they might just be listening!
More information from the AdSense blog at Redesigned AdWords referral buttons now available internationally |
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